SPENCER Goold

Senior Advisor – Strategic Narrative & Influence

Mr. Goold brings a unique background in strategic communications, influence operations, and high-stakes decision environments to The M2 Group. Before transitioning into the private sector, he served in roles requiring precision, adaptability, and clarity under pressure—skills that now guide his work in shaping narrative frameworks for businesses and organizations.

His expertise lies in helping clients navigate complexity, frame issues effectively, and position themselves for success in politically sensitive or high-visibility environments. At The M2 Group, Spencer leads our Narrative Intelligence practice, providing clients with tailored strategies to amplify their voice and advance their objectives in alignment with national milestones such as America 250 and the LA28 Olympic Games.

In addition to his U.S. experience, Mr. Goold has led strategic communication efforts internationally, often in culturally and demographically sensitive environments where nuance and trust were essential to success. Fluent in Thai and experienced in working across diverse regions and populations, he brings nearly 20 years of expertise in cross-cultural engagement, narrative adaptation, and stakeholder alignment. This global perspective enables him to help clients navigate not only political complexity but also the cultural dynamics that shape how messages are received and acted upon.